Thursday, February 26, 2015

Aaron Swartz Didn't Have to Die: Archived Article on Technorati (January 17, 2013)

Aaron Swartz Didn't Have to Die. Presumptive Arrogance, Power and Intransigence Garroted Him

Author: Carole Di Tosti.
Published: January 17, 2013 at 3:06 pm
Aaron at the New York meetup protesting against PIPA and SOPA, waiting to speak.
By now you know who Aaron Swartz was: RSS co-author, Internet wunderkind, creator of Infogami which merged with social news site Reddit, Demand Progress founder (open-democracy advocate) SOPA and PIPA activist (fought against internet censorship) President Obama Kill List critic and US and Israeli critic of joint cyber attacks on Iran. (Aaron's being Jewish didn't deter him.)
By now, you also know his girlfriend found him hanging by his belt just inside a window of his apartment in Crown Heights. The medical examiner ruled it a suicide and the family made a telling statement framing the suicide not only as a tragedy but a "product of a criminal justice system rife with intimidation and prosecutorial overreach." Their statement implies that the 26-year-old had been incredibly stressed out by the prosecution's case against him and was driven to suicide because of it.

According to reports, Swartz in the federal case against him attempted to reduce the charges below felony status repeatedly. Prosecutors (Citizens' petitions one with over 40,000 signatures are on the WhiteHouse.gov site calling for the firing of U.S. Attorney Carmen Ortiz and lead attorney on the case assistant, U. S. Attorney Stephen Heymann ) were unyielding. Swartz was a big fish and they would make their case backed not by JSTOR who archived the documents, but by M.I.T. in whose closet Aaron Swartz entered and left a computer uploading documents.

In what appears to be bullying him into submission, Heymann kept up the pressure, adding additional charges so that by September 2012, Swartz faced 13 felony counts and up to half a century in prison. The prosecutors' actions prompted family to include in their statement, 
"The decisions made by officials in the Massachusetts U.S. Attorney's office and at M.I.T. contributed to his death. The U.S. Attorney's Office pursued an exceptionally harsh array of charges, carrying potentially over thirty years in prison to punish an alleged crime that had no victims. Meanwhile, unlike JSTOR, M.I.T. refused to stand up for Aaron and its own community's most cherished principles."
At Aaron's funeral on Tuesday, January 17, 2013, Aaron's father stated bluntly and clearly, Aaron "was killed by the government."

Aaron harmed no one. Aaron murdered no one, yet he was potentially facing 50 years in prison if convicted. What had Aaron done? He took online documents from JSTOR's archives and made them accessible to the public. Mind you, he did not do this to make money for himself. He did it to provide free and open access to the little people, to you and to me, to share the wealth of knowledge that universities have retained a monopoly over to enrich themselves. Aaron was kind of equalizing the playing field, an intellectual Robin Hood, shining the light on free access to information (these were public anyway) in keeping with his vision of providing the opportunity of gaining knowledge if you had the inclination to read and educate yourself.

Was this a crime? Well, for private corporations information and knowledge have a price. Say that pharmaceuticals want to find a way to patent herbal remedies to cure cancer that licensed Indian homeopaths and doctors have been using for 4000 years with great success. How do you patent something that has been around for 4000 years (like free knowledge) to make lots of money on it? You can't.  If you can't patent these natural remedies to make money, then you create other remedies, patent them, charge huge swaths of money and offer them to doctors for use, regardless of their questionable results and high failure rates. Soon there's a monopoly of use of these patented "cures." What of the more efficacious remedies? Drug oligarchies crowd them out. Unadvertised and unknown or even  discredited and banned as dangerous, they are forgotten or marginally kept in use in other countries. By controlling information in an elaborate process, companies make great profits, regardless of whether people die or live using their practices and services. They do not take kindly if you steal their information and will prosecute you. Aaron didn't "take" documents that were private.

Aaron, like all in the open access movement, knew knowledge is power and true, reliable information brings wealth into shrewd, deceitful, selfish and restrictive hands, as ignorance brings poverty, enslavement and oppression in all its horrific aspects. Information can also bring embarrassment to the powerful and change the course of a country's policies, i.e Bradley Manning's leaking information to Wiki leaks. Aaron stood for open access and open democracy to enlighten the world and make it a better place. It's inevitable that profit mongers who "get" knowledge by any means, legal or illegal, exploit their services to those without knowledge or technical skill. Aaron knew how to "get" knowledge, but he wasn't a profit monger.

For profit mongers and the protectionist DOJ who in the past have made smart career moves on cases such as this, what Aaron symbolized and what he did was and is anathema. In the large scale economies of profit and loss, there is no such thing as free access. But Aaron was not giving out private information or documents stolen from corporate sites. Yet, prosecutors went after and went after and went after him though JSTOR didn't want the case pursued.

These U.S. Attorneys mistakenly applied an economic construct of law against Aaron, instead of taking the high road, and acknowledging the Internet law they used against him needed reforming. Regardless, they barreled ahead relentlessly "seeing" that Aaron violated the very soul of protectionist laws of profit. He "stole" knowledge/information, and Ortiz stood by their case, claiming, "Stealing is stealing whether you use a computer command or a crowbar."  This overweaning response to what Aaron did (at best a misdemeanor) is of mythic, skewed proportion. It deserves analogical characterization, does it not? Who was this Aaron Swartz, a rebellious Prometheus who gave fire to man (a proponent of open access, making the documents public)?  And like Prometheus, must he be punished for his most dire act?

Aaron dropped out of school because he was a genius. It held him back from learning. He was not, like others, leaping through training hoops to gain information. He was finding ways to gain access to information to innovate and create new forms, and whatever he discovered, he shared and made public. That was who he was. He was ethical. He was the new paradigm, and his sharing these documents was his last act of bravery in a corrupt system whose trade of knowledge for money represented everything Aaron repudiated.

Call him a visionary. Call him an innovator. At the very least to call him a thief is archaic, dull, unaware. It brings to mind the protagonist in "The Call of the Wild" by Jack London, who misses the signs, and doesn't read the little details of reality. in London's story, the protagonist's environment is in an extremity of cold. The protagonist should run for cover. But he "lacks imagination," and his inflexible ignorance and dullness leads him out into the wilderness and he freezes to death.

Well, the prosecutors, giving them every benefit of the doubt, were too blinded by the letter of the law to read the details of its spirit as it applied to Aaron's true intent. They refused to read the signs of this case. They refused to see the context in which Aaron operated. They were recalcitrant, inflexible, unyielding... stuck in an old paradigm. They, very simply, lacked imagination and were stupid. To assume they did this out of selfish, power-hungry ambition is too egregious to entertain.

Regardless of their motives, it will cost them. Let's call it their mistake of blindness and lack of imagination, not seeing what was truly at stake...Aaron's life. They underestimated the soul and spirit of their "thief." And like the Siege of Masada where the Jews decided it was better to commit suicide and die free than be taken by the Romans who'd be cheated out of the glory and honor of their capture and conquest, so it appears with Aaron Swartz. Ortiz and Heymenn intended to "win the case" and prove Aaron guilty by having him agree to a plea bargain.

For Aaron their glorious conquest would be too costly, so the case win would not be theirs. It would be his. "Dismissed!" He ransomed the case from them with his life. And what will they get? Surely no honor, certainly no glory. They get shame. In Aaron's most final and grave act, he has blown the whistle loudly on a broken judicial system. He has spearheaded a new push to reform internet law. He has shined the light once more on the obsolete paradigm of paid access to information and revealed its unseemly nature.
Aaron is receiving the glory. If any good can come out of his death, then let his act be transformed like alchemy.  Let his death be a martyrdom for a just cause. Aaron Swartz died a free man. We mourn his choice. But for him it was vital necessity, a breath of fresh air.  Death was better than living a lie in a paradigm that, for him, no longer exists.


About this article

Article Author: Carole Di Tosti.

Carole Di Tosti, Ph.D. is a published writer, novelist and poet. She authors three blogs: 1) http://www.thefatandtheskinnyonwellness.com/ 2) http://www.achristianapologistssonnets.com/ 3) http://caroleditosti.com/ …

Technorati Verification of 310 articles.

Carole Di Tosti.

Dateline: Blogger, Technorati
Weblog: caroleditosti-thefatandtheskinny.blogspot.com
Articles: 310
First Published: Aug 22, 2011 / Last Published: Jun 25, 2013
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Carole Di Tosti, Ph.D. is a published writer, novelist and poet. She writes for Blogcritics. She authors three blogs: 1) http://www.thefatandtheskinnyonwellness.com/ 2) http://www.achristianapologistssonnets.com/ 3) http://caroleditosti.com/ She guest writes for other blogs and writes reviews of books, plays and performances on and off Broadway. A former English instructor, mentor and teacher, she advised and edited student publications: literary magazines, newspapers and yearbooks during her high school teaching career. During that time she mentored student teachers and was an adjunct professor (Adelphi University-High School Program, teaching college level courses for college credit). Her published dissertation is referenced in three books, two by Margo Ely.

Carole Di Tosti.'s articles

  1. June 25, 2013

    Snowden's Fate: Social Site Endorsed by Daniel Ellsberg and others Advocates Asylum
    Social Site Endorsed by Daniel Ellsberg and Cornel West Comes Out in Support of Snowden.
  2. June 19, 2013

    NSA Surveillance Pros & Cons: A Georgetown Professor Weighs in on Eric Snowden
    Is Eric Snowden a Whistle blower? Georgetown Professor and Whistle Blowing Researcher, Marcia Miceli, Provides Focus.
  3. June 16, 2013

    Don't Want the NSA Looking at Your Stuff? Some Ways to Prevent It
    Want to Protect Your Internet Privacy? Here Are Some Ways.
  4. June 15, 2013

    Barbara Mikulski Grandstands On Twitter During Hearing
    Democratic Senator Barbara Mikulski: Her Mobile is Always On to Tweet You Back.
  5. June 8, 2013

    Social Media Powered Electric Car Taking Kid Creators to Washington, D.C.
    Tweets and Clicks Fuel an Electric Car Students Built, Sending Them to Washington, D.C.
  6. June 6, 2013

    Apps for Italy's Provinces? The Latest and Best App for Umbria
    Umbria App. Everything You Need to Know for Travel to Umbria, Italy.
  7. May 30, 2013

    Oreos Marketing and Product Success — A 101 Year-Old Brand
    Why is Oreo Consistently Popular? Innovating Product, Marketing Social.
  8. May 29, 2013

    Jennifer Lopez and Verizon's Viva Movil Selects YaSabe App.
    Jennifer Lopez's Viva Movil Announces Selection of YaSabe Mobile App
  9. May 22, 2013

    Social Marketing for Seniors — Don't Dismiss This Growing Demographic
    Social Seniors. An Important Demographic for Social Marketing Strategies.
  10. May 20, 2013

    Buycott App Goes Viral and is Pulled. Traffic Crashes Website
    Buycott App Pulled After Media Attention Causes Pile-On Traffic

Slow Wine and Vinitaly Hosted Grand Wine Tasting January 28, 2013 (Archived Article)

Attention Wine Connoisseurs. Slow Wine and Vinitaly Hosting Grand Wine Tasting Jan 28

Author: Carole Di Tosti.
Published: January 13, 2013 at 8:18 am
Slow Wine Guide 2013Attention wine connoisseurs, US industry producers, Italian wine aficionados and just your average oenophiles. Last year, The Slow Wine Guide 2012 debuted its first ever English-language edition in what was a compilation of expert reviews of Italian wineries, examining their production as it related to region and a myriad of other factors. This year the Slow Wine Guide 2013 is presenting its latest edition on January 28th in New York City, January 30th in Miami and February 4th in San Francisco. And it is doing so with fanfare and panache.
In celebration of the Slow Wine Guide 2013 unveiling, its producers are hosting a prodigious wine tasting event  which should peak your interest and enliven your taste buds. With a ticket purchase of $50, you will have the occasion to sample over 100 'Slow Wine approved wines' from 15 regions of Italy. Attendees will have the opportunity to peruse the latest edition of  the Slow Wine Guide 2013 as they sample the sterling wines. They will also receive a complimentary copy of this year's Slow Wine Guide (a $25 value) which will familiarize them with an innovative process to critique wines in the hope of encouraging and emphasizing the slow food and wine movement as it continues to make headway against the industrialization of fast food, and wine production.
Slow Food Movement website
For those not familiar with the buzz words "slow food" and "slow wine" and the movement, you most probably are knowledgeable about the concepts of "eco-gastronomy," initiated by the movement's founder in Italy, Carlo Petrini. In 1989 Petrini with his nonprofit intended to influence producers and consumers in a paradigm shift away from processed, bland, unhealthful, chemical-ridden foods that Petrini recognized were overtaking the gastronomy of Italy and the world and not to its benefit. He spearheaded global advocacy starting in Italy to redirect food production back to Italy's glorious and delicious agricultural past.

Sunday, January 4, 2015

Edgar Allan Poe, the Mysteries of the World Writ Large

1849, the "Annie" daguerrotype, courtesy of this site
 Edgar Allan Poe married his cousin Virginia Clemm when she was 13 and he was 27; the dichotomy was legion-his experience to her youthful and naive innocence. Whether her immune system was weakened from the stresses of the marriage and Poe's rumored philanderings which devastated her, Virginia Eliza Clemm contracted tuberculosis and withered for 5 years until she died. On her deathbed, she accused the woman with whom Poe allegedly had an affair as being indirectly responsible for her death. Poe never forgave himself and was wracked by guilt, though he attempted to expiate this through his writings and poems like Annabel Lee, The Raven and others.

The stress and burden of this guilt as well as the anxiety of attempting to make a successful writing career for himself and potentially effect a marriage with various women eventually consumed him along with alcoholic binges and mysterious illnesses. He was found lying in a Baltimore gutter delirious and under great duress. Poe was transported to Washington Medical College where he died four days later. His cause of death was occluded; the truth has yet to materialize. Indeed, the mysteries that he had confronted during his lifetime brought him to an early and lonely end. To this day, his death is steeped in speculation and one author has posited that Poe was a diabetic and was in a diabetic coma when he was found. Along with his brilliant unparalleled poems, criticisms, novels and short stories, this mystery infuses his ethos as romantic and adds to the mystique of one of the grandest and most globally beloved American writers.

The mysteries of the world writ large
Upon your soul as deep as darkness' sea.
Your prescient being over wrought and charged
With quantifying consciousness. To free
Your loving cousin to communicate
In ethers, time warps stretching toward the stars,
Bending spirits within altered states,
You'd bring her close to you who was so far.
The gulf of death you crossed; scorned mortal shores.
Alone upon the waves of time and light
You drove your words and thoughts and hope restored
Continued through life's hellish days and nights.
And then your soul's cruel wanderings did cease,
Joined with your love eternal in Christ's peace.

Thursday, July 3, 2014

Oreos Marketing and Product Success- A 102 Year-Old-Brand to Learn From

What Oreos Teach Us About Success

(update from an article published last year on Technorati)

Can you eat just one if you have it with milk?


Author: Carole Di Tosti.
Published: May 30, 2013

In the battle for brand domination, the worst thing a brand can do is rest on its laurels. Brands must innovate through R & D, enhance product and be flexible and ready for "in the moment" marketing via Social.

A lot can be learned from a brand that was popular with our great, great, great, great grandparents' generation and is currently beloved in 100 countries today. What can marketers learn from the 101 year-old Oreo cookie? Keep current, be social and have fun with marketing your product. Fun is connective, interactive. It turns consumers into fans and fans into super loyalists who are always engaged, sharing, promoting and eating Oreos.

Oreos' sustained popularity is due to its focus; they a)provide a great product, b)tweak its use through a thematic marketing campaigns (Three ways to eat oreos: dunking, separating, biting.) which continue their threads on Social Media: Facebook, Twitter, Youtube and the brand's updated website (which has apps, games and videos). Once these two things are present, loyal, engaged fans end up selling the product themselves by making thematic threads their own and morphing them through Social shares and enhancements via Youtube videos, i.e. making Oreo vegan cupcakes, using Oreos to create new recipes, or separating Oreos, a clever campaign using outrageous mechanics and in one instance a robot to separate an Oreo.

Separating Oreos is trending on Youtube. One video (The Slingshot Channel) has received one million views:  an Oreo Separation Pump Gun splits an Oreo. The first video in the series initiated by Oreo (there are #5) is of physicist David Neevel's mechanical Oreo separator machine (4 million views). Video #6 is of an agent provocateur blowing up an Oreo which is a real tweak on the theme and not popular because there is no Oreo left to eat. What's the point?

Oreo is current evidenced during its 100 year celebration last year with the help of consumers, creating Ads in real time. They are thinking out of the box with their latest being the "Wonderfilled" campaign going live on the streets of NYC, LA and Chicago as singer/songwriter Owl City joined by hundreds of singers wondered what would happen if they gave an Oreo to commuters. Oreo's "Wonderfilled" Song is on Youtube and versions are on its website. Creators of the campaign chose the concept of wonder as “something the brand could own.” We will probably see this thread used in future campaigns, apps, etc; it's already being shared on the most popular social platforms.
The attitude of brand sustainability is best summed up by Janda Lukin, director for Oreo at Mondelez in NJ. Although “we were delighted” with the response to the birthday campaign last year, Ms. Lukin said, “we always look to see how we can evolve and engage with our fans. No resting on laurels for the most popular cookie in the world.

UPDATE

Taken from their Facebook page...they're making it into Transformers with their "DUNKSPLOTIONS" is a perfect illustration of their pushing to the limits. Would ALL COMPANIES...do this? Perhaps we'd be facing different issues than what we're facing now. Who knows...they are inspired and they keep inspiring us with them and having fun. There is a lot you can learn from a cookie!
 Photo: We've always said this cookie packs a big punch. Proof? We finally made it into Transformers: Age of Extinction. #GetOreoInTF4

Monday, June 9, 2014

Umbria, Italy: Apps That Will Help You Find Your Way Around.

Update on the article that appeared last year about apps for Italy's province of Umbria

Umbria, the "green heart of Italy" is an Italian province perhaps less known than Tuscany. Producers of Umbrian products have reached out to inspire Americans to select this province and examine her delights. Last year an excellent app on Umbria came out in Italian and has been updated to English. It can be found on iTunes and Google Play Store. If you are going to Umbria to visit Spoleto, Assissi or Perugia, here are a few apps that will help you get around.

On iTunes you will find

https://itunes.apple.com/us/app/umbria-slow-food-culture-travel/id455434882?mt=8   

https://itunes.apple.com/us/app/umbria-jazz-official-app/id445801180?mt=8 

https://itunes.apple.com/us/app/the-etruscans-in-umbria/id838250812?mt=8 

https://itunes.apple.com/uy/app/umbria-enogastronomia-english/id643841963?mt=8 

https://itunes.apple.com/us/app/i-live-umbria/id568049950?mt=8 

For Google Play you will see:

https://play.google.com/store/apps/details?id=com.mobilereference.TravelUmbriaAppFree 

https://play.google.com/store/apps/details?id=com.sutromedia.android.guide.umbria.slow.guide543 

https://play.google.com/store/apps/details?id=com.equent.umbria 

https://play.google.com/store/apps/details?id=it.trigem.android 

https://play.google.com/store/apps/details?id=it.sesinet.umbriajazz 

https://play.google.com/store/apps/details?id=org.gc.assisi 

https://play.google.com/store/apps/details?id=org.gc.pg 

https://play.google.com/store/apps/details?id=it.sesinet.enogastronomia 

 

Apps for Italy's Provinces? The Latest and Best App for Umbria

Author: Carole Di Tosti.
Published: June 06, 2013 at 5:48 am
Umbria App (Home)
To bring Italy into the 21st century, yet keep the traditions of the past has been a problem that savvy tourism entrepreneurs in Umbria (who live there.) have embraced by establishing/creating apps which promote the finest aspects of their regional culture: food, wine, museums, antiquities, wineries, restaurants, recipes. Who better than a native to introduce you to the best of the best in the region.

In Italian, Italiano, one noted app, Umbria Slow reveals the undiscovered region of central Italy, taking you off the well known city journeys in Venice, Florence and Rome. Other apps of Umbria offer maps and guides.

The best app of Umbria to date is comprehensive, current and downloadable for Android, iPhone 5 and all tablets. It is the UmbriaApp. This app has within its Home, 19 specific sub apps. One sub app, Umbria Enogastronomia, includes 14 beautifully illustrated native Umbrian recipes complete with information about the origins of each dish, its ingredients, and detailed instructions on how to prepare it. The app also offers a number of itineraries illustrated with photos and videos, through which you can explore the local environment, landscape, history and architecture.There are the regional wines, wineries, their breakdown of specific red and white wines, the grape varietals and other details about the vintners.

If you're interested in the world renown Spoleto Festival, the music sub app lists that event and gives detailed information in an overview about its background and includes everything you want to know along with insider's tips. The same is covered for the Jazz Festival in Umbria and numerous other highlighted events throughout the year. One sub app is of the museums (There are 62 in Umbria) with pictures of famous works in each and listings of what to see and where and when. There is an app of how to tour Umbria by bike.  It contains a GPS track and total of 71 possible routes with each itinerary graded according to difficulty. Pther sub apps delve specifically into the region, its parks, products and places to visit including restaurants and shops.

The Umbria App and the 19 sub apps will be available in English next week in Google Play store and Apple's iTunes.

Tuesday, June 3, 2014

Buycott App

Buycott App Goes Viral and is Pulled. Traffic Crashes Website

Author: Carole Di Tosti.
Published: May 20, 2013 at 6:42 am

It's a dream come true. You develop an app that everyone wants and the traffic to use it is phenomenal. It's a nightmare come true! You receive tremendous media publicity, there's a rush for downloads but your app has to be pulled because it's not capable of dealing with mega-traffic.
The Android version of the new Buycott smartphone app even brought down the company’s website last week.
Initially, the free app was fine. Folks downloaded it so they could buy products in keeping with their principles. Buycott helped them find out which companies made products by scanning their barcodes. Buycott traced codes to their top parent companies and cross-checked them against social advocacy campaigns. Consumers could easily tell if the company was one they favored or one that was engaging in cruelty to animals or other negative behaviors. But then app users were looking to boycott the Koch brothers and Monsanto, so they were checking company affiliations with both and traffic grew.
After a media blitz about the app, Buycott's popularity skyrocketed. At its peak it reached No. 10 in the Google Play store and requests exceeded 100 downloads per minute. No one was ready for this cataclysm and they pulled the app. Developer, 26-year-old Ivan Pardo of Los Angeles explained on the company's FB page that they were working 24/7, moving to a server configuration that could deal with the traffic.

During this work through, it is hoped that some of the problems identified by social media users in their feedback to the company will be ironed out. For example, "Burt's Bees' parent company is Proctor & Gamble which tests with animals.The app doesn't identify this conflict. But it will identify (after you join Demand GMO Labeling) whether a product was made by one of the 36 corporations donating over $150,000 to stop labeling GMOs.

Since the app is not spun to a particular mind set, it can be used to patronize and promote companies that back GMO labeling or a company like Starbucks which has supported the LBGT movement. The empowering beauty of Buycott is that it gives information and allows users to  make informed decisions about their choices. In effect, the app can strengthen consumer buying power to bend corporate accountability to consumer will. It may even level the playing field and bring greater competition to the market place.
But first it needs to straighten out the kinks in addition to dealing with mega-traffic. It's not perfect (It's still available for iPhone). Corporate structures change, constant updating must be made and it likely won't be able to identify EVERY retail product.